New Destination Video Sings Vancouver’s Praises
Tourism Vancouver’s new destination film is innovative, refreshing and uses multiple platforms to send its message – and it’s unlike any promotional piece of its kind. Incorporating a local band and original song, “It’s You… Vancouver” is one of the world’s first professionally produced destination film in music video format.
The song is performed by Watasun, a Vancouver-based duo whose music fuses urban beats with traditional folk sounds. One-time buskers on Vancouver’s Granville Street, singer/songwriter Adam Bailie and percussionist Reid Hendry now record, produce and sell their own albums, taking inspiration from the city’s diversity, vibrancy and unity.
Throughout the three-minute video, the duo perform their catchy tune while making appearances in, near or atop of iconic Vancouver attractions, including the Vancouver Convention Centre roof, an Aquabus ferry and snow-covered Grouse Mountain.
Watasun is a Vancouver based music duo comprised of singer/songwriter Adam Bailie and percussionist Reid Hendry. The word ‘Watasun’ simply means ‘Life’. Their music has been described as uplifting and interactive, fusing a contemporary style of urban, world and folk music performing with an acoustic guitar, steel pan and cajon.
Together they support the new generation of DIY music artists. They each drove their respective wagons across Canada packing all their instruments and sound equipment to start a new musical chapter on the west coast. In the studio, Adam and Reid record their own albums, mixing and mastering the finished product. They sell their own publishing and manage their independent recording studios.
It has been over six years since the two met at a recording school in Mississauga, Ontario. They have recorded many albums along the way and have branched out producing for other artists too. In 2009 they relocated from their hometowns in southern Ontario to the beautiful west coast of British Columbia.
Reid and Adam continue performing their music in Vancouver, embracing a wide range of influence while interacting with people of all ages. They celebrate diversity, unity, and team building through song and dance. Their goal is to continue Vancouver’s rise as a world-renowned music hub.
During these challenging times in the music business, Watasun has managed to maintain a livelihood from the energy and sound that comes from their compact yet intriguing setup. Adam and Reid keep a fresh perspective and positive attitude toward their music careers and the future of the Canadian music scene.