Canucks Sports & Entertainment announced today the launch of their 2012 Celebrate Responsibly campaign ‘This is Our Home’ with public service ads designed for a comprehensive television, radio and poster campaign. ‘This is Our Home’ shares a message of unity, respect and civic pride using the collective voice of Canucks fans, players and alumni.
Filmed in over 20 locations throughout Greater Vancouver ‘This is Our Home’ features Vancouver Canucks captain, Henrik Sedin, alternate captains Kevin Bieksa, Ryan Kesler, Manny Malhotra and Daniel Sedin along with Canucks Alumni Trevor Linden and Stan Smyl and a contingent of passionate fans. Showcasing the natural beauty of the region, ‘This is Our Home’ promotes a simple message of the inclusive and positive nature of sports and community. It shares the values of the season-long ‘Heart of a Canuck’ tradition celebrating courage, honor, humility, integrity and passion.