Photo: www.beforetheyweregrandparents.com

Bayshore Home Health’s Vancouver office has initiated a unique social marketing project that enables elderly people to tell interesting, thought-provoking stories that shaped their lives, and captures the essence of who they truly are.

Before They Were Grandparents is an integrated initiative that began last July with the first of a series of live, intergenerational storytelling events that also served as the launch for an online component on the Tumblr micro-blogging site aptly titled BeforeTheyWereGrandparents.com. The site welcomes people to share stories, photos, videos and quotes with their own take on the caption, “Before they were grandparents, they were…”

Photo: www.beforetheyweregrandparents.com

Check out the photos and stories on www.beforetheyweregrandparents.com