Vancouverites Encouraged to Hug for Hunger, Mar. 20

photo: Hugs for Hunger

photo: Hugs for Hunger

First day of spring sees furry mascots hugging to support the Food Bank!

WHAT:
On the first day of spring, cute, furry, and gregarious animals will be waking up from hibernation and giving out hugs to Vancouverites. Spring Advertising will be unleashing the animals/mascots at various locations across the city as part of Hugs for Hunger, a fundraiser to help the Greater Vancouver Food Bank Society.

The event also gives Vancouverites a chance to share a warm, spring hug after a long, dark, rainy winter.

HOW:
For every hug, Spring will donate $1 to the Food Bank. More valuable hugs, such as those on the Celebrity Hug Hit List, are described on www.HugsForHunger.com and on Twitter @springad. People can also donate through on-site Food Bank volunteers or the Hugs for Hunger website.

The hashtag #HugsForHunger will be used throughout the day to spread information and to attract the animals to specific downtown locations.

Every $1 donated enables the food bank to purchase $3 of nutritious fresh fruit, vegetables, and eggs.

WHY:
Spring is typically a time when donations to the Greater Vancouver Food Bank Society fall drastically. Hugs for Hunger will raise funds to help the city’s most vulnerable citizens.

WHERE:
Five teams will be spread out across the city: at the Vancouver Art Gallery, in Gastown, the West End, North Granville, and outside the Vancouver Convention Centre.
All teams will meet at the Art Gallery at noon and at 5:30pm.

WHEN:
Thursday, March 20, 8:00am – 6:00pm. Rain or shine.
At noon and 5:30pm all five critters will be on site at the VancouverArt Gallery.

SOCIAL:
www.hugsforhunger.com
Facebook: www.facebook.com/SpringAd
Instagram: @springad
Twitter: @springad #HugsForHunger

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