Luxury shoppers, get your credit cards ready.
Vancouver’s “mini Rodeo Drive” is about to get even more luxurious. A flagship Prada store is officially under construction at the corner of Alberni and Thurlow Streets.
Right now, the site is covered with sleek black construction hoarding emblazoned with the Prada name. An exact opening date has yet to be announced, but work is clearly underway on Canada’s second Prada flagship, according to articles in Vancity Buzz and Retail Insider. (The first Prada stand-alone store opened on Toronto’s Bloor Street back in 1997).
Once completed, the new store will join an expanding hub of luxury shopping in downtown Vancouver. The Prada flagship is located next to De Beers and Tory Burch. Across the street, shoppers can check out Escada and Burberry, as well as a newly opened Brunello Cucinelli store.
And within a two-block radius, there’s a veritable who’s who of upscale retailers, including Tiffany, Hermes, Montblanc, Louis Vuitton, Gucci and Dior, which just opened a 7,000-square-foot store earlier this year.
According to Retail Insider, Prada considered Vancouver an ideal location for its newest store. Prada products are flying off the shelves of Holt Renfrew, and a surge in affluent tourists is driving demand for high-end bags and clothing ever higher. Meanwhile, the site on the corner of Alberni and Thurlow streets gets tremendous foot traffic and is right in the heart of the city’s luxury district.
In fact, Alberni Street was recently declared one of Canada’s most exclusive shopping zones. The area boasts at least 21 “free-standing luxury brands,” second only to Toronto’s glitzy Bloor Street, which is home to 23 “free-standing luxury brands,” according to the Winston Collective’s 2015 Top-10 List of Canadian luxury retail nodes.
The Alberni district is anchored roughly by The Fairmont Hotel Vancouver on one end and the Shangri-La Hotel on the other, with a one-block stretch of Alberni Street running through the middle.