British Columbia is “beautiful.” Alberta is “oil.”
A newly released poll from Insights West asked 815 residents of B.C. to choose one word to describe the province. The overwhelming first choice was beautiful, followed by nature, diverse, scenery and geography.
When residents of B.C. were asked to describe Alberta in one word, the most popular choice was oil, followed by flat, cold, cowboy and barren. (Interestingly, when Albertans were asked to describe B.C. in a similar poll, their first choice was beautiful, as well. For themselves, they chose hard-working.)
Of course, B.C. is beautiful. With snowcapped mountains, ocean and rugged coasts, dizzying canyons and brooding forests, what’s not to love? But some creative branding might also have something to do with the responses. Continue reading:
“Beautiful B.C.” is a fact, according to a new poll