Hometown: Vancouver, British Columbia (born and raised in Caracas, Venezuela)
How long have been a Vancouverite? It will be 12 years on August the 12th.
I am a creative. I hold a Bachelor of Design from Emily Carr University of Art + Design. I have a studio space in Gastown where I run Persona, a brand consultancy. The work I do there focuses on helping clients with their brands.
A typical project starts with a Discovery phase where we identify the ‘spirit’ of the brand, followed by an Insights phase where we distill what we’ve learned into a solid brand strategy. The work is completed in the Action phase, where we create tangible identity assets and brand guidelines, along with a plan to measure ROI.
For a look at our work go to http://iampersona.com.