Register for the 2014 SeaWheeze Lululemon Half Marathon Feb 3rd

Seawheeze Vancouver 2014

Image courtesy of The SeaWheeze™ lululemon Half Marathon

Does 7 months give you enough time to prepare for the fun that you’re bound to half at the 3rd annual SeaWheeze half marathon, organized by Lululemon? Registration for the most popular half marathon in Vancouver opened today, and if you’ve missed being able to participate because it sells out every year, maybe it’s time you stopped procrastinating and signed up for the event!

This year, the 2014 Seawheeze half marathon will be held in Vancouver on August 23rd (you can almost feel the warmth of the sun now). Only 10,015 runners are able to sign up for the event, which attracts running and yoga-buffs from around the country.

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Register for the 2014 SeaWheeze Lululemon Half Marathon Feb 3rd

Want $20,000 to Change the World? Founder of Lululemon Ready to Help

Photo credit: Urban Mixer | Flickr

Photo credit: Urban Mixer | Flickr

Have an idea to change the world but just need a bit of seed money to get it off the ground? Vancouver’s own Chip Wilson may be able to help.

The founder of Lululemon, who recently left his position as chairman of the company, has announced a new initiative: a Dragon’s-Den-style contest to identify, fund and advise the best charitable projects.

Dubbed the Accelerator Fund, the program will provide from $5,000-$20,000 in funding to winning projects selected by Wilson’s panel of expert advisors, according to an article in the Vancouver Sun.  Winners will also receive guidance from special mentors to make sure their projects get off the ground.

The initiative is part of Wilson’s imagine1day charity, which focuses mainly on supporting education and school construction in Ethiopia.   Continue reading:
Want $20,000 to Change the World? Founder of Lululemon Ready to Help

Lululemon SeaWheeze Half-Marathon is Back This Saturday

Photo credit: lululemon athletica | Flickr

The Lululemon SeaWheeze half-marathon is back this Saturday for its second year. The event, organised by yoga apparel company Lululemon, is billed as not just a run, but a “fun-filled weekend you won’t forget.” The two-day festival consists of running, yoga, music, and more.

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Lululemon SeaWheeze Half-Marathon is Back This Saturday

Lululemon Pants Still Too Sheer? Here’s the Fix

Photo credit: lululemon athletica | Flickr

Photo credit: lululemon athletica | Flickr

Last March, Vancouver-based athletic-wear maker Lululemon made headlines after consumers discovered that some of its popular women’s yoga pants were “see-through.”  Because of a manufacturing defect, ladies who bent and stretched in their signature Luon pants were often unknowingly leaving themselves exposed.

Now, after several lawsuits, a new manufacturing process and some deep soul searching, Lululemon is offering an additional – and maybe more realistic – explanation for the snafu: You’re trying to squeeze into pants that are way too small for you.

In response to complaints that some of its yoga pants are still see-through, Lululemon has warned patrons that they may simply be buying sizes that are too petite.  On its website, the retailer encouragers customers to do “an in-store fit session with one of our educators to make sure the fit is right . . . .”

The overwhelming conclusion of these fit sessions, according to a great article by the Vancouver Sun’s Aleesha Harris: Size up. Continue reading:
Lululemon Pants Still Too Sheer? Here’s the Fix

Lululemon Recalls Yoga Pants That Reveal Too Much

Photo credit: lululemon athletica | Flickr

Photo credit: lululemon athletica | Flickr

Watch out, yoga-loving ladies of Vancouver.  That downward dog may be stretching more than your quads.

Yoga-wear maker Lululemon announced earlier this week that some of its most popular black yoga pants become sheer – i.e. see-through – when stretched.  Apparently, a slight manufacturing defect went unnoticed, and now tens of thousands of buyers are walking around in trendy, breathable and sometimes transparent stretch pants.

“We want you to Down Dog and Crow with confidence and we felt these pants didn’t measure up,” explained a company blog post.

Affected are Lululemon’s popular black Luon pants ($98), which represent 17 percent of its line.  The revealing active wear will be recalled from Lulu’s 200 stores, and consumers who bought the pants after March 1 can return them for a refund or exchange.

The problem was impossible to detect in factories, explained Lululemon CEO Christine Day in an interview with Bloomberg. “The truth of the matter is the only way you can actually test for the issue is to put the pants on and bend over . . . . [It] wasn’t until we got in the store and started putting it on people that we could actually see the issue.”

While the news caused a slight dip in Lululemon’s stock prices, the snafu has been great for publicity.  News programs and websites around the world have picked up on the story, shining the spotlight on the Vancouver-based company.  Some commentators even praised Lulu’s sheer Luon pants as the leading edge of a trend emphasizing skin tight materials and risque design in women’s athletic fashion.

And, of course, Twitter had a field day with the recall.   A few gems, as compiled by the Vancouver SunContinue reading:
Lululemon Recalls Yoga Pants That Reveal Too Much

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