ManCakes Bakery: Cupcakes for Vancouver Men?

Buffalo Wing ManCake. Photo credit: ManCakes Bakery

You may have thought that the cupcake’s glory days were over. What more could bakers do? Cupcakes have been primped, pumped full of fillings, bacon-topped etc., only to finally give way to the next Vancouver dessert trend: the macaron.

But no. Out of nowhere, ManCakes introduced cupcakes for men. This new and provocative Port Moody bakery by Geoff Hamilton and Jeremy Wong creates 10 flavours of manly cupcakes, including their signature Buffalo Wing (with spicy cake base, baked blue cheese mousse, hot sauce buttercream and crispy chicken skin “sprinkles”) and Breakfast (a vanilla cake base with egg and bacon custard, topped with maple buttercream and a granola tuille).

The idea behind ManCakes? The old cupcake model is more about fussy frills than bold flavour.  Hamilton and Wong wanted to create something strong and adventurous that Vancouver men could enjoy.

I’m female and these flavours appeal to me. Unsurprisingly, according to this great article about ManCakes in The Vancouver Sun, 80% of ManCakes customers are women and this will increase with Father’s Day just around the corner.

Is the ManCake genius? Poorly-named? Genius but poorly-named? Continue reading:
ManCakes Bakery: Cupcakes for Vancouver Men?

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