Neko Case with the New Pornographers at Summer Live in Stanley Park, Vancouver, July 9 2011. Photo credit: Anja Weber
However you feel about energy drinks – vital pick-me-up or insidious marketing ploy – their parent companies certainly know a thing or two about promotion. Case in point: Red Bull, perhaps the best known of all the energy drinks, is sponsoring a series of free shows. What better way to get the brand’s name in the minds of its target demographic of music lovers with disposable income? The first in the series of what the brand is calling “the Red Bull Tour Bus Hometown Concerts” is in Vancouver tomorrow, Saturday May 4, in a parking lot at Georgia and Cambie. The band: local (never mind that at least two prominent members live in the U.S.) indie-rock heroes The New Pornographers. Continue reading:
Free parking lot concert May 4 – The New Pornographers!