Featured Vancouverite: Ayala Moriel

Hometown: Born in Montreal, Quebec and raised in Clil (a little organic village in northern Israel).

How long have you been a Vancouverite? Since October, 1998

I’m a perfumer, which is quite a rare profession in this country (there are only 6 in Canada). I design perfume from pure, natural, botanical essences for my company, Ayala Moriel Parfums, as well as custom perfumes. Brides are particularly fond of being able to wear a perfume like no other on their wedding day. I also create scents for independent companies that include local spas, eco-friendly cleaning products by Sapadilla, and a perfume that we will be launching next year for CocoaNymph, a local artisan chocolatiere.

I’m an independent artisanal perfumer, which means that I have complete creative freedom to invent spectacular scents, made from the purest and finest ingredients in the world. I make everything by hand from start to finish, including bottling, labelling, and boxing each perfume. It’s a labour of love, and this is what sets apart what I do from the mass-market perfumes. Each one is personal and will make you feel really special when you wear it.

Favourite place in the city:
Sunset Beach is a tranquil spot where I spend my summers swimming and having relaxing picnic dinners with family and friends. I also like to sit and contemplate the waves and sea life. I find so much inspiration in the ocean and feel very blessed to be living 10 minutes away from the waterfront. Coal Harbour is another beautiful spot where the ocean mixes with the urban elements. I find the take-off and landing of the seaplanes from the harbour to be very soothing.

Best way to spend a Saturday in the city:
The farmers’ market in the West End is my favourite way to start a Saturday morning. I enjoy connecting with the farmers, meeting my neighbours, and celebrating the abundance with which we are blessed. Once I bring this fresh goodness home, I love cooking a scrumptious brunch with family and friends. Then, of course, heading back to the beach (while the sun lasts).

Favourite Vancouver band:
Sekoya, a Vancouver hip-hop band with their great lyrics and amazing vocalist Amalia. I haven’t heard anything new from them in a while, but I’m still a fan.

Top insider tip for visitors:
Shopping off of the beaten track at House of Jewels, which is in a residential part of the West End. This little gem is beautifully curated, and includes Canadian fashion design, accessories and jewellery. It’s my favourite place to shop, so you can imagine how thrilled I was when they picked my perfumes to be the house line of fragrances. You can find Espionage (my most beloved perfume) here. It has quite a cult following, but this is the only retail spot that carries it. This fall, you will also find new perfumes that only Vancouverites are privy to experience before their official launch in spring 2012.

Do you know someone who would be a great featured Vancouverite? Let us know in the comment box below!

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