Fidelity Denim: Designed in Vancouver, made in LA

Designed in Vancouver and made in LA, Fidelity Denim continues its rapid ascent to global denim label of note. Vancouverite and founder Jason Trotzuk launched the label in 2005. Well on its way to selvage stardom, Fidelity is favoured by celebs including Daniel Craig, Rihanna, Rachel Weisz, Cameron Diaz, Demi Moore, Ryan Seacrest…you get the picture.

But is a picture enough? If you want to score a pair of premium jeans, head out to the annual 2011 Fidelity Warehouse Sale for ladies and gents, Dec. 1- 3, in Burnaby. Merchandise will be replenished daily. Read on to learn more about the guy behind this successful Vancouver brand.

Trotzuk, who is responsible for Fidelity’s creative direction, began by hand-painting jeans in his parents basement at age 18. According to Trotzuk’s bio, these souped-up trousers helped him pay his way through college, selling for several hundred dollars a pair on our very own Robson Street. “I would take old pairs of Levi’s and make these hand painted one-of-a-kind jeans with velvet flames and lace trim, the kind of stuff Jimi Hendrix would have worn, it was all very rock n’ roll,” said Trotzuk.

Fidelity fans talk up the denim label’s fabric, fit and finish. While Fidelity does make bum-hugging low-riders, they also do high-rise jeans, boot cuts and wide legs—giving the label a broad appeal.

Fidelity's special edition red Ace Skinny Jeans for World AIDs Day. (Image: Fidelity Dedicated Denim)

Most recently, Fidelity Denim’s fire-engine red Dedicated Denim skinnies (proceeds from the sales of this pair will be donated to the Elizabeth Glaser Pediatric AIDS Foundation in honour of World AIDs Day, Dec. 1) were featured in the December issues of Fashion, Flare and Hello!.

The Fidelity Denim Warehouse Sale runs Dec. 1, from 12:00-6:00 p.m.; Dec 2, 12:00-8:00 p.m.; Dec. 3, 10:00 a.m.-3:00 p.m.

Fidelity Denim is also available at Aritzia in the downtown Pacific Centre.

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