Inside ECO Fashion Week Season 04, April 10-12

EFW Season 04 Media Wall. Photo credit: ECO Fashion Week

It’s refreshing to attend ECO Fashion Week. While other cosmopolitan cities have established fashion week as a lofty citadel for design royalty and hangers on, Vancouver’s EFW has worked hard to connect shoppers and designers who support sustainable fashion.

It makes sense: that’s who we are. Vancouver is heavily invested in becoming the greenest city in the world by 2020. The billion dollar fashion industry is due for wardrobe makeover. 90 million items of clothing per year end up in landfills, speeding up global warming…not to mention the wasteful clothing production methods used by most industry players.

ECO Fashion Week Season 04, April 10-12, is a showcase of world-class, sustainable designs and strong citizen participation. At the opening press conference April 10, the chic, honey-blonde EFW founder Myriam Laroche said, “The goal of ECO Fashion Week is to bring tools to the industry and to educate the consumer. We want to challenge the status quo.” Of course she was wearing a Value Village Little Black Dress and vintage Stuart Weitzman pumps.

Read on to get an inside peek at the EFW 04 shows, the designers and the Vancouverites who came out to Robson Square to support green fashion.

Miss World Canada contestants take the green carpet to model outfits from Value Village. Photo credit: EFW; Sharif Sharifi

Highlights from EFW Season 04

EFW and Value Village Donation Centres
Season 04 was the start of EFW’s magical partnership with Value Village. Value Village’s Annie LeClerc, the spokeswoman and director of supply chain, was on hand to talk about Value Village’s activities as the largest recycler of used clothes in the world.  “We want people to associate EFW with the habit of giving,” Laroche said.  EFW doesn’t just mean hot runway shows; it’s a chance to donate pre-loved clothing.

Stockholm-based SVENSK, by Diana Svensk, designs cardigans, dresses, jackets and warm accessories using organic Alpaca wool. Photo credit: Taraneh Ghajar Jerven

International Designers and Press
EFW attracted a sophisticated set of international designers. I was particularly impressed with Stockholm-based knitwear designer SVENSK, who added adorable velvet bows to eco-wool cardis, dresses, hats and gloves.

American eco celeb label Prophetik wowed everyone with courtly evening wear in hemp and silk. Media outlets Elle Canada, Elle Mexico, FLARE and Treehugger were all there to add to the glitter and buzz.

Vancouver Talent
Meanwhile Vancouver-based labels, including Main Street’s F as in Frank vintage shop, Adhesif and Standing Armed, debuted edgy collections made from recycled and sustainable fabrics.

Getting ready for the evening shows. Photo credit: Taraneh Ghajar Jerven

EFW founder Myriam Laroche sits down for an impromptu interview in Robson Square. Photo credit: Taraneh Ghajar Jerven

Backstage at EFW. Photo credit: EFW; Peter Holst

Backstage at EFW. Photo credit: EFW; Peter Holst

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  1. Pingback: Vår visning på Eco Fashion Week!! | Fröken Svensk