Conversation with Prem Gill, CEO of Creative BC: Amplifying Vancouver’s Vibrant and Diverse Music Industry

Image from Public Disco of artist Yu Su by Gabriel Martins

Michael Bublé. Carly Rae Jepsen. Sarah McLachlan. Nettwerk Music Group. The Vancouver International Jazz Festival. Vancouver is known for some of the top music artists, companies, and events in the world. In 2018, the Province of British Columbia launched the Amplify BC fund, which devoted $7.5 million to furthering the growth of B.C.’s phenomenal music industry. Based on the overwhelming success of the initiative, on April 13, 2021, the government renewed the fund, with $22.5 million to be invested over three years.

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Conversation with Prem Gill, CEO of Creative BC: Amplifying Vancouver’s Vibrant and Diverse Music Industry