Fidelity Denim: Designed in Vancouver, made in LA

Designed in Vancouver and made in LA, Fidelity Denim continues its rapid ascent to global denim label of note. Vancouverite and founder Jason Trotzuk launched the label in 2005. Well on its way to selvage stardom, Fidelity is favoured by celebs including Daniel Craig, Rihanna, Rachel Weisz, Cameron Diaz, Demi Moore, Ryan Seacrest…you get the picture.

But is a picture enough? If you want to score a pair of premium jeans, head out to the annual 2011 Fidelity Warehouse Sale for ladies and gents, Dec. 1- 3, in Burnaby. Merchandise will be replenished daily. Read on to learn more about the guy behind this successful Vancouver brand. Continue reading:
Fidelity Denim: Designed in Vancouver, made in LA