Shopping at The Bay may never be the same.
Hudson’s Bay Co. is rolling out new smartphone technology at five Canadian stores, including a Vancouver location, according to the Vancouver Sun. The location-sensing technology will blast special offers to consumers depending on exactly where they’re standing in the store. The special sensors can also track the overall location of shoppers to better understand buying behaviours.
The Bay joins American Apparel as one of the first Canadian retailers to embrace the new location-sensing technology. Continue reading:
High-Tech at The Bay: New smartphone app tracks shoppers in Vancouver store