Source: The Vancouver Fish Company
Browsing the seafood items on a restaurant menu can be a daunting choice. You want to make the right, sustainable choice but as an everyday consumer, you probably don’t have the time and expertise to wade through all the complex and ever evolving research.
Fortunately, you may have noticed a circular symbol with a stylized fish and the words “a sustainable choice” on it. “Our logo is a go-to guide that this is a good choice for the ocean. It gives consumers that peace of mind so they don’t have to dig through all the science themselves,” says Nathalie Graham, Senior Accounts Specialist (Western Canada) at Ocean Wise.
The sustainable seafood program, which launched in 2005 in Vancouver with just a handful of restaurant partners, has grown to over 700 partners in 1300 location nation-wide, now also encompassing food trucks, grocery stores, and suppliers.
But how exactly does a particular dish receive the Ocean Wise symbol? And how have notions of sustainability progressed in a city known for its delicious, abundant seafood?
