Nathan Fielder is coming to Vancouver for the opening of the first retail pop-up store of Summit Ice.
Fielder, originally from Vancouver, is the host of Comedy Central’s Nathan for You. On the show Fielder, who studied business at the University of British Columbia, seeks to help small businesses with (usually) outlandish schemes. In one of his most infamous pieces, he improved the fortunes of a Los Angeles coffee shop by renaming it “Dumb Starbucks.” It worked for awhile, until Starbucks’ lawyers intervened.
Summit Ice dates back to 2015. He founded the company after learning that his favourite outerwear company, Taiga, featured Holocaust denier Doug Collins in one of its winter catalogues. As part of the pop-up store’s opening, owners of Taiga apparel will be able to trade in their old winter jackets for a free Summit Ice soft-shell jacket and “Deny Nothing” pin.